Reporting

Gross profit

Gross profit is what's left after subtracting the direct cost of what you sold from your revenue. It shows how profitable your core product or service is.

Published July 2026 · Updated July 2026

Key takeaways

  • Gross profit = revenue − cost of sales.
  • It measures profitability before overheads.
  • As a percentage of revenue it's the gross margin.
  • It's the first profit figure on the P&L.

What is gross profit?

Gross profit is revenue minus the direct cost of the goods or services sold (cost of sales). It shows how much your core activity makes before general running costs are taken into account.

Gross profit vs gross margin

Gross profit is the pound figure; gross margin expresses it as a percentage of revenue. Margin is more useful for comparing over time or between products, because it strips out the effect of size.

Worked example

Revenue £10,000 − Cost of sales £6,000 = Gross profit £4,000
Gross margin = £4,000 ÷ £10,000 = 40%

Frequently asked questions

Is gross profit the same as net profit?

No. Gross profit is before overheads; net profit is after all other costs. Net profit is the true bottom line.

How do I improve gross profit?

Raise prices, cut direct costs, or shift towards higher-margin products. Our calculators show the effect instantly.

Learn more

Source: Investopedia ↗. This glossary is written for small business owners, so definitions are simplified. Tax rates and thresholds reflect 2026/27 UK rules and change over time. Berified does not provide accounting, tax or legal advice; always check the source or a qualified adviser.

Join the waitlist